Data Protection
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Data protection

Superior Industries Europe AG takes the protection of personal data very seriously and complies strictly with the requirements of the GDPR (General Data Protection Regulation) and the applicable country-specific data protection requirements. The following declaration provides a generally understandable summary of the nature, scope and purpose of data processing.

Superior Industries Europe AG applies technical and organizational safeguards to protect its website and the data it manages from intentional or accidental manipulation, loss, destruction, modification and access by unauthorized individuals. When we store or process personal data, this is performed at our high-security computer center in Germany. We use encryption techniques (e.g. SSL) when we transfer data via HTTPS to ensure the security of your data. Our servers are secured by firewalls and antivirus software. Back-up and recovery procedures as well as user roles and authorization concepts are a natural component of our systems. Existing security measures are improved on a constant basis to keep them up with the state of the art.

Name and contact data of the offices responsible for data processing

This data protection information applies to the processing of data by Superior Industries Europe AG, Email:, phone: +49 (0) 6322 9899 - 6400, fax: +49 (0) 6322 9899 – 6401.

Personal data

According to Art. 4 (1) GDPR, personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Such information as the person’s name, address, telephone numbers or email addresses fall under the definition of personal data.

Data captured and stored upon a visit to our website

When our website is visited, the web-server uses data that is conveyed by the respective browser of the user to transfer data. This data is captured and stored to some extent in log files. This data includes information on the operating system used, the browser and the browser version, the country and provider from which access is made, the pseudonymized IP, the time of access, the referrer (the website visited beforehand), the time at which the query is made, the data volume transferred and the files downloaded, which are only presented in summary form. It is not possible for Superior Industries Europe AG to identify a person from this data as the IP addresses are pseudonymized. This data is not combined with data from other data sources. The data is captured and stored to ensure that the connection is established and that the website can be used smoothly, to analyze system security and stability and for other administrative purposes. The legal foundation for processing this data is provided by Art. 6 (1) Sentence 1 lit. f GDPR.

Data captured and stored upon use of our contact form

Superior Industries Europe AG offers you a possibility to make contact with us via a contact form that is provided on our website. To send the form, the mandatory fields marked with an asterisk must be filled out. Other information can be provided on a voluntary basis. Pursuant to Art. 6 (1) lit. a) GDPR the data used to establish contact with us is only processed after you have voluntarily issued your consent. The personal data captured by us when using the contact form is automatically deleted after your query has been addressed.

Data captured and stored upon use of our newsletters

On some of our websites we provide the opportunity to subscribe to a newsletter. The newsletters contain information and remarks on our products. In order to subscribe to the newsletters, the associated form must be filled out. This requires the entry of personal data, more precisely, your name and email address. Other information can be provided on a voluntary basis. Pursuant to Art. 6 (1) lit. a) GDPR the data used to subscribe to the newsletters is only processed after you have voluntarily issued your consent. The data is only used to send the newsletter subscribed to and it is not disclosed to third parties. If the subscription is terminated the data captured by us is deleted without delay.

Data captured and stored upon a visit to our online shop

The data processed upon a visit to our online shop is only processed upon you placing an order and/or registering to use the shop and is only used for the purposes listed in Art. 6 (1) Sentence 1 lit b) to process your order and to meet the mutual contractual obligations arising from the purchase contract.

The personal data captured by us for processing your order is stored until expiry of the statutory retention periods and deleted thereafter unless we are obliged under Art. 6 (1) Sentence 1 lit. c) GDPR to store it for a longer period to meet legal obligations under tax legislation or commercial law or if you have consented to a longer retention period in accordance with Art. 6 (1) Sentence 1 lit. a) GDPR.

User account

Before a customer can place an order via our online shop the customer must establish a password-protected customer account. This contains a summary of the orders already placed and active orders as well as the wish list set up by the customer. If you, as a customer, leave the online shop via the log-out button, you will be automatically logged out. We do not assume any liability for the abuse of passwords, unless we have caused such abuse by our own actions.

Placement of orders

We store all data that is entered by customers to place an order. This includes the surname, first name, address, payment data, email address, telephone number and company. This data is captured in order to identify you as our customer and to process your order, deliver the goods or services and settle our obligations, as well as to issue correspondence and invoices to you, as well as to settle any warranty claims or pursue any claims against you and to ensure the technical administration of our website and manage customer data.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area.

Only in exceptional cases the whole IP address will be first transfered to a Google server in the USA and truncated there. The IP-anonymisation is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage. The IP-address that your Browser conveys within the scope of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser.


Tracking is not currently activated for you as your browser has indicated that you do not desire any tracking. This is a browser setting. To reactivate tracking, you must deactivate the “Do Not Track” setting in your browser settings.

Social media


Some of our websites have integrated plugins from the social network, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, ( . You can recognize Facebook plugins from the Facebook logo or the “Like” button on our website pages. You can find a summary of the Facebook plugins here: When you visit our website the plugin establishes a direct connection between your browser and the Facebook server. This informs Facebook that you have visited our site from your IP address. If you click on the Facebook “Like” button while being logged on via your Facebook account, you can link the contents of our website to your Facebook profile. In this way, Facebook can allocate the visit to our website to your user account. We would like to point out that we, as the provider of this website, have no knowledge of the data transmitted or its use by Facebook. If you do not want Facebook to be able to allocate a visit to our website to your Facebook account, you can prevent this by logging out of your Facebook user account. More information in this regard can be found in the data protection declaration of Facebook at and https://de-


The functions of Instagram social media service are integrated in our website. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA ( When you visit our website a direct connection is established between your browser and the Instagram server. This informs Instagram that you have visited our site from your IP address. If you are logged in with your Instagram account, you can link the contents of our site to your Instagram profile by clicking on the Instagram button. In this way, Instagram can allocate the visit to our website to your user account. More information in this regard can be found in the data protection declaration of Instagram at and


Our website also contains plugins from the YouTube video portal operated by Google Inc. ( A connection to the servers of YouTube is established as soon as you visit one of our websites that is equipped with a YouTube plugin. In the process, the YouTube server is informed of which precise page of our website you have visited. In the event that you are logged in to your YouTube account, it is possible for YouTube to allocate your surfing history directly to your personal profile. You can preclude such allocation by logging out of your YouTube account beforehand. More information on the data captured and used by YouTube can be found under the information on data protection at and at


This website uses cookies to improve its ease of use and provide certain functions. Cookies are small text files that are stored temporarily on your computer by your browser. They do not cause any damage and do not contain any viruses. Generally, they are session-cookies that are automatically deleted after finishing your visit. However, cookies may also be used that remain stored on your computer for the purpose of identifying repeat users. Browsers can be configured to ensure that the user is informed about the use of cookies. Moreover, you can determine in which cases cookies may be stored, whether cookies are deleted immediately upon closing your browser window and which cookies are blocked. If the cookies are deactivated the full functionality of the website cannot be guaranteed. The following links contain directions for setting the use of cookies on the most common internet browsers:

This website uses the following cookies:

Name Type Description


_ga ID cookie Google Analytics 2 years
_gid ID cookie Google Analytics 24 hours
_gat session cookie Google Analytics 1 minute
bab_original persistent cookie Used by Bablic, which translates the website into different languages. 1 year
bab_locale persistent cookie Used by Bablic to set current language code. 1 year
bab_block persistent cookie Bablic 1 year
PHPSESSID session cookie PHP-Session End of session
cookieconsent_dismissed consent cookie Cookie consent 1 year


Disclosure of data to third parties

We shall only disclose your personal data to third parties if you have issued your express consent beforehand in accordance with Art. 6 (1) Sentence 1 lit. a) GDPR, when the disclosure is required to assert, exercise or defend legal claims pursuant to Art. 6 (1) Sentence 1 lit. f) GDPR and there is no reason to assume that you have an overriding legitimate interest for the protection or non-disclosure of your data, when there is a legal obligation to do so pursuant to Art. 6 (1) lit. c) GDPR, or when such disclosure is required to ensure performance of a contract with you pursuant to Art. 1 (1) Sentence 1 lit. b) GDPR. In the latter case your personal data will only be disclosed to those third parties involved in processing the contract, such as the freight forwarders assigned to deliver the contractual goods and the bank engaged to settle the payment transaction. The personal data transferred to third parties is restricted to the minimum scope required.

Right of refusal
If your personal data is processed on account of a legitimate interest pursuant to Art. 6 (1) Sentence 1 lit. f) GDPR, you have the right to object to processing of your data pursuant to Art. 21 GDPR if you have grounds relating to your particular situation or the personal data is used for direct marketing. In the latter case, you have a general right of objection which we will implement without any reference to your personal situation. If you would like to exercise your right of refusal or objection, an email to the above email address suffices.

Right to information, deletion and blocking of data

The law guarantees you the right to obtain information at any time about your personal data stored by the company. This includes information on the origin, possible recipients and purposes of the data processing. Moreover, you have a right to have the data corrected, deleted or blocked. In this case the operator of the website can be contacted via the above contact data or via our masthead.

Lodging complaints

Please inform us in the event of any alleged infringements of data protection law. We will examine the complaint without delay and take the necessary action. In addition, you have the right to lodge a complaint with the applicable data protection authorities.

Issued May 2018