2017 marked a historic point in the long-term trajectory of Superior’s business. The acquisition of UNIWHEELS AG in May 2017 established the company as one of the largest aluminum wheel suppliers in the world, as the leading OEM supplier in North America, the third largest supplier in Europe, and the leader in the European aftermarket. Today, Superior has:
- An expanded geographic footprint, with approximately 50% of sales coming from Europe
- An enhanced portfolio of innovative products
- Robust manufacturing process know-how that will support the ongoing competitiveness of the business
- Strengthened relationships with OEMs, in North America and Europe, through the company’s differentiated technologies and capabilities
As a result, Superior is now better positioned than ever to be a provider of world class products to the global mobility industry.
Superior executes its strategy centering on five key priorities:
Capitalizing on secular trends, including increasing wheel diameters, the growing importance of lightweighting, and the move towards more aggressive designs and finishes.
Expanding its customer opportunities by providing advanced solutions to meet the evolving needs of its global OEM customers.
Investing in new technologies and capabilities to further differentiate Superior.
Building a best in class organization by employing knowledgeable, technical experts and creating a culture of operational excellence within Superior’s North American and European teams.
Driving margin expansion and enhanced cash flow.